Analysis of this posh Porshe commercial: http://www.youtube.com/watch?v=KRbzJ0L1Zn8
Here are the notes I took while. Watching this commercial. It's actually pretty sweet.
First, it starts with a dolly shot and then a medium shot to show the scene - a classroom.
Then they introduce the product (a Porsche) with a far shot.
Then it moves back to the classroom, where a discussion between a teacher and a student. The emphasis is on the teacher and a young boy (not part of discussion).
There is a tracking shot of Porsche from classroom as boy looks at it. the screen cuts regularly between boy and car. At the same time, dreamy, bellish music start playing.
Zoomz in to pencil as it drops and when teacher notices, music stops but continues when he draws the Porsche. Music then carries on through the ad.
Head on shot when boy is running/cycling sygnifies action, movement, speed.
High angle shot used on boy to signify his low age. Similarly, there is a high angle shot on Porche salesman to signify his age, power and height in comparison with the boy.
Ends in arc shot around Porsche to see it from many angles.
There it is. Running late, gotta go!
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Hwachongian ah... the Chinese High Side? My former JC at least. =)
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